Manufacturing News and Trends

Worm-filled burgers? McDonald’s takes to Twitter to bust nasty myths

McDonald’s is doing everything it can to change customers’ perceptions – even if it means bringing up quite a few unappetizing thoughts about its food on social media.

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Study: 36% of customers could jump ship because of this

Imagine more than one-third of your customers walking out the door because you made a change to your product’s packaging that they didn’t like – or a competitor made one they did like. It’s a scary thought, but it could happen, according to a recent study. [Read more…]

Overhyping weight-loss products costs these companies $34 million

Ever chuckle to yourself after seeing a TV ad that makes some pretty dubious weight-loss claims? Well, the Feds aren’t laughing.  [Read more…]

One key area where customers think firms are dropping the ball

It looks like manufacturers and customers aren’t quite seeing eye-to-eye as far as the environment is concerned. [Read more…]

Domino’s apologizes on Facebook … because it did too good of a job?

Most manufacturers have a web guru or someone on the payroll to keep an eye on their web presence and social media sites. [Read more…]

No laughing matter? 8 ridiculous product warning labels

Product warning labels are usually no laughing matter. [Read more…]

Cutting back the frequency — and cost — of non-conforming parts

Let’s face it: Dealing with non-conforming parts (a/k/a part deviation) occurs even more often as part of the breakneck pace of keeping a manufacturing operation supplied with what it needs when it needs it. But there are ways to minimize the impact of this problem. [Read more…]

Study: Customers and suppliers disagree over risk

How often do the top priorities of customers and suppliers align? Not often enough, according to recent research.  [Read more…]

Going green? Don’t forget to mention safety

You’d be hard pressed to find a major manufacturer today that isn’t focused on sustainability. But by not linking safety to those sustainability efforts, even the best companies are missing a major opportunity to boost the bottom line, according to the American Society of Safety Engineers (ASSE). [Read more…]

A potential customer wants to audit your work first: Now what?

It’s getting more and more common among picky customers: They want to come in and see your operation before they sign on. What to do? Follow the three steps used by another company – that ended up getting the customer’s business.

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