McDonald’s is doing everything it can to change customers’ perceptions – even if it means bringing up quite a few unappetizing thoughts about its food on social media.
Imagine more than one-third of your customers walking out the door because you made a change to your product’s packaging that they didn’t like – or a competitor made one they did like. It’s a scary thought, but it could happen, according to a recent study. [Read more…]
Ever chuckle to yourself after seeing a TV ad that makes some pretty dubious weight-loss claims? Well, the Feds aren’t laughing. [Read more…]
It looks like manufacturers and customers aren’t quite seeing eye-to-eye as far as the environment is concerned. [Read more…]
Most manufacturers have a web guru or someone on the payroll to keep an eye on their web presence and social media sites. [Read more…]
Product warning labels are usually no laughing matter. [Read more…]
Let’s face it: Dealing with non-conforming parts (a/k/a part deviation) occurs even more often as part of the breakneck pace of keeping a manufacturing operation supplied with what it needs when it needs it. But there are ways to minimize the impact of this problem. [Read more…]
How often do the top priorities of customers and suppliers align? Not often enough, according to recent research. [Read more…]
You’d be hard pressed to find a major manufacturer today that isn’t focused on sustainability. But by not linking safety to those sustainability efforts, even the best companies are missing a major opportunity to boost the bottom line, according to the American Society of Safety Engineers (ASSE). [Read more…]
It’s getting more and more common among picky customers: They want to come in and see your operation before they sign on. What to do? Follow the three steps used by another company – that ended up getting the customer’s business.